CONTENT CREATION /// 2022 Honda Civic Sedan
Vehicle Launch
This project was a little more of a traditional CGI approach to asset creation: CG data for the vehicles, and licensed backplates for the environments. Much more straightforward, and a lot more restricted (since you can’t change the angle or time of day with a backplate). This is just before the Hondaverse was created, which changed the game of creating digital assets for us moving forward.
ROLE: Lead Art Director. Created all of the concepts for each image, researched and found all of the backplates to be licensed for use, directed the CGI creation and retouching for the entire suite of over 50 images. Enjoy.
ROLE: Lead Art Director. Created all of the concepts for each image, researched and found all of the backplates to be licensed for use, directed the CGI creation and retouching for the entire suite of over 50 images. Enjoy.
