PRINT /// 2017 Honda Civic Hatchback
Model Launch
This one started completely from scratch. I was able to propose a more stylized black background color to the brochure program to the Honda clients, making the brochure for this performance-based vehicle stand out and look more aggressive.
I Art Directed all of the imagery for this vehicle through Saddington Baynes (London) as the CG vendor. All of the vehicles were created digitally and placed into photographic backplates, all based on my original concepts and comps. The imagery was also used for dealership posters, digital banners, billboards and available for all of our marketing partners to use.
After all of the imagery was created, I executed the layout and design of the 10 page national model brochure. This brochure look & feel was then used for all 2017 model bochures.
I Art Directed all of the imagery for this vehicle through Saddington Baynes (London) as the CG vendor. All of the vehicles were created digitally and placed into photographic backplates, all based on my original concepts and comps. The imagery was also used for dealership posters, digital banners, billboards and available for all of our marketing partners to use.
After all of the imagery was created, I executed the layout and design of the 10 page national model brochure. This brochure look & feel was then used for all 2017 model bochures.
