︎ WORKKK
VIDEO /// 2024 Honda Prologue Walkaround Video
Product Features
Longform Video (4mins):
THE CHALLENGE: Create four separate product videos for the launch of the all-new. all-electric Honda Prologue in a studio setting, but also have the feeling of four specific exterior environments. Each video needed to show off a number of key features within the individual catagories (Exterior Styling, Interior, Electrification, and Technology).
THE SOLUTION: Use a wall panel LED system to display four specific images that give a sense of place, and relate to each of the four catagories (urban, forest, home charging, road trip) and have the vehicle on a rotating turntable in the studio floor, so we could move the vehicle to the angle we needed and still have the LED environment in the background for every shot.
ROLE: Lead Art Director. Created the overall concept. Designed the storyboards and shotlist for the video shoot. Found and retouched the imagery used for the LED screens. Selected the music used in the background. Designed the onscreen copy overlay animations (supers). Working remotely from Spokane, I directed the video shoot that was happening in Los Angeles. Worked closely with the video editor to direct the finel edits of the four individual feature videos, plus a longform version that combined them all into one video. Enjoy.
THE SOLUTION: Use a wall panel LED system to display four specific images that give a sense of place, and relate to each of the four catagories (urban, forest, home charging, road trip) and have the vehicle on a rotating turntable in the studio floor, so we could move the vehicle to the angle we needed and still have the LED environment in the background for every shot.
ROLE: Lead Art Director. Created the overall concept. Designed the storyboards and shotlist for the video shoot. Found and retouched the imagery used for the LED screens. Selected the music used in the background. Designed the onscreen copy overlay animations (supers). Working remotely from Spokane, I directed the video shoot that was happening in Los Angeles. Worked closely with the video editor to direct the finel edits of the four individual feature videos, plus a longform version that combined them all into one video. Enjoy.
Thumbnails of the Four Individual Videos:
Concept Deck:
Behind The Scenes (in studio):
