CONTENT CREATION /// 2023 Honda HR-V
Hondaverse Creation Vehicle Launch
This project was one of the most challenging and rewarding that I’ve worked on so far. For the last year or so we’ve been required to create all of the launch imagery for Honda using only CG vehicles on licensed backplates. This option did not offer us any flexibility with lighting or camera angle adjustments. So I worked together with Taylor James to design and create multiple full CG environments using Unreal Engine (UE), that woud allow us to have 100% control over the time of day, time of year (seasons), vehicle placment, and camera position and lensing. It was basically a vitual photoshoot with total control of the vehicle and environment (a la Bruce Almighty). After designing an ‘urban’ environment, a ‘wooded lakeside chalet’ environment, and a ‘parking garage’ environment, I did virtual location scouting and directed a suite of images and videos within our newly created Hondaverse. Enjoy.
